by pat howard

CABLE | At USA, corporate synergy thrives

In 30 Rock, Cable, Law & Order: Criminal Intent, NBC, USA Network on October 3, 2007 at 7:16 pm

Tomorrow night, television history will be made when original episodes of Law & Order: Criminal Intent move from NBC to its corporate sibling, USA Network. This is the first time ever that a show in production has transitioned seamlessly from a broadcast network to a cable cousin.

And the synergy continues this weekend with the NBC on USA marathon. Sunday Saturday afternoon, October 7 6, USA will air encore episodes of NBC series. The six-hour block kicks off at 1p/12c with Friday Night Lights, followed by Chuck, two episodes of Life, and the pilots of Journeyman and Bionic Woman.

Then, at 7p/6c, USA kicks off a two-day Criminal Intent season six marathon.

Last Sunday afternoon, Bravo ran a mini-marathon of NBC’s Emmy Award-winning sitcom, 30 Rock. Like it or not, this kind of “show sharing” is starting to become common practice.

Tomorrow night, October 4, is the season premiere of Law & Order: Criminal Intent at 10p/9c on USA.

CHARACTERS WELCOME | USA’s website rolls out the welcome wagon for CI

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